Healthcare Marketing: Strategies for Creating Value in the Patient Experience...

Provides students with the tools to effectively combine healthcare expertise with key marketing principles to positively affect patient satisfaction.  The book features insights from practicing healthcare professionals, focused readings and background on marketing insights deeply connected to the world of healthcare to help students adapt and thrive in a dynamic and ever-changing industry.

I am the sole author of a book, currently titled, Healthcare Marketing - Strategies for Success planned to be published in 2024.

Healthcare Research Publications...

I curently have five healthcare research articles published in the following journals: Journal of Consumer Behaviour, Journal of Marketing Theory and Practice, Information Systems Frontiers, and Journal of Applied Management and Entrepreneurship.

Nursing Dissertations...

I have served as a faculty commitee member on four nursing dissertations.